These are the core [[What are Portfolio Ideas|Portfolio Ideas]] for The Matter. To start. 1. [[Epistemology of Voters]] and [[The Digital Attention Economy]] 1. First, do the things that [[Get people to watch]]. Oft overlooked by people in our industry who make a lot of money from clients who need to win. 2. Second, how do people come to know what they think they know? What do they actually remember? 3. Long Term American Political Economy and the Best [[Practice of Politics]] 1. Who wins or who loses more predictably in our information environment? 2. Who is leveraging these ideas best in practice? 3. What is the future of persuasion amidst [[The Rise of Anti-Politics]] 4. Branding's relationship to Political Ideas and electoral outcomes 1. Visual Examples 2. Making Political ideas concrete (ie, [[Steve Earle Conservatism]]) 3. Who is carrying this forward into visual art forms? 4. Ad Tech and its relationship to creative content. What does it mean now that the [[The medium is still the message]]