A response to [[2025 - The Year the Internet Tipped?]] from pollster and friend [[David Kanevsky]] >I don’t see higher income likely voters opting out of advertising. What makes them likely voters is they’re highly attuned to news, government and current events. The same habits that make them vote also make them watch local news, cable news, listen to politically themed podcasts, etc. I don’t know if unlikely voters will cost more per impression – but they need more impressions to drive a message to them both at an individual level and as cohort (since when you talk to people with a 30% turnout score, 70% of your dollars go to those who don’t vote). But those unlikely voters aren’t just turnout targets, but persuasion targets. Some post-election research I did found that those least likely to vote were more likely to split their ticket.