[[Ted Gioia]] had some further thoughts on how conversation in the future needs to be conversational, not directional. Call it the "Joe Rogan sea change". We mostly agree with this... but we should note, presidential and midterm electorates are totally different. Coming out of 2024, this advice makes a lot of sense. But if you're running for Mayor, you need legacy media, with voters used to consuming info from political figures who seem normal, because they aren't simply in a battle for attention. Doesn't mean you don't need to buy a lot of streaming media. Or that you shouldn't do Joe Rogan. ![[15400430-bd3e-4aea-9e50-375bd93ba50c_2240x1166.png]]