Remember, [[We aren't pundits]]. But hear us out. Social Class isn't money. It's absorbed prejudices. And it's way more important in political messaging than our industry tends to assume. It's also a core dividing line in American politics, all politics; and has been since Rome formalized its republic by class distinctions. DeSantis, Haley; everybody, especially Republicans: No matter where they came from they absorbed the manners and trappings of the American meritocratic upper class. Talk like them. Dress like them. Not Trump. Again, ironically, only possible by being born with a silver spoon and an inability to read beyond one's own impulses. He dresses like a rich guy from the '50s, which in the Boomer-Xer lower-middle class imagination, is what a rich guy should dress like Trump personifies absorbed prejudices as a traitor to his class. (Ironically it's probably because of his poor education. Especially with regards to the right. The bit about Corinthians was a virtue. His core base doesn't go to church). And he reflects class distinctions more than most Americans maybe comfortable with. This is core to [[Communicating Political Ideas]]. Yet it's hard to poll, so our industry doesn't take it seriously.