![[Matter Header Twitter.png]] Publish Date: [[Fri Aug 21 2026]] We've done a lot of work in Wyoming over the years. It's an amazing place with great people. This year, we have absolutely no stake or connection to the primary that just took place. Don't know the playbill or the players beyond what a casual voting Wyoming person might know, consuming information from afar. Looking around for what happened the morning after Election Day, it didn't take a county-by-county deep dive to see who over-performed. Which campaign, do you guess, by the screenshots of their websites only, better understood their audience? Supt of Public Education (a statewide elected office) and Trump-endorsee Megan Dagenfelder: ![[Dagenfelder.png|534]] or former State House Speaker and Senator Eric Barlow: ![[Barlow.png|590]] Maybe the best example yet of political people designing political content for a political audience in the case of Dagenfelder. Trump! Donate! And be sure to get her in there, with a gun! Barlow's singular image looks like a Chris LeDoux song. There's a lot more to any race, of course; but one campaign understood their electorate as political actors; the other as an electorate. The distinction matters, and is oft overlooked. When in doubt, just make a candidate look awesome. Which can be a lot of things, but is generally the opposite of fake, or too political.