![[Matter Header Twitter.png]] Publish Date: [[Fri Aug 21 2026]] [This a fun script and an excellent idea for a social media short.](https://x.com/BenButlerFL/status/2089164062131163374?s=20) It doesn't waste words. You get the metaphor. You're visually situated. It doesn't get lost on a social feed. And it sure doesn't look fake. ![[FatGuy.png]] But all anyone can see or think about it after watching is a big dude waddling. Ben could have done this as a VO. It would probably still be effective. But it shows why [[Every Image Matters (The Power of the Frame)|The Power of Frame]] is an almost annoying grindstone for our clients at Bullhorn. He could have been framed from maybe the chest up. He could have moved with the shot, so you don't see his legs. Because his body movement takes up so much of the frame's space, it's all you see. Not the tractors. Not the message. We think a lot on how to present candidates' physically. We aren't [[Recruiting... or Casting|casting]]. This isn't Broadway. But if a media team fails to get the details right, the message is lost. It might be part of why Ben fell to second place last week.