[Good Thread here on 'Call Her Daddy' and "sticky" new media techniques](https://x.com/devoncnp/status/1865063698865492494) What does it have to do with politics and advertising? Two things. 1. Establish authenticity. Obviously harder in 30 second chunks. But no less important. 2. Look like someone you'd want to hear more from. People want community from their media. Since the medium doesn't have to go one way. Which of you think about it. Wasn't new. Johnny Carson was just making a space you wanted to hang out in, and since it was the only option, everyone could talk about it.