**11 thoughts on memes by [[George Mack]] 1. The 2024 election will be won by the candidate with the best memes. 2. The best memes compress mass emotion into simple contagious concepts: “Ok Boomer” or “Karen”. 3. Social media has stolen the meme-industrial complex from mainstream media. 4. You can judge the quality of a meme by the facial expression test: The more the audience’s facial expressions change, the greater the meme. 5. Good memes have width (number of people reached) or depth (impact on the people reached). Great memes have both. 6. If the emotion caused by the meme is greater than the friction of spreading it – you’ve cracked the meme algorithm. 7. Memes aren’t just funny images. It’s any contagious idea that spreads. The ability to create and download memes separates humans from other animals. 8. The easiest way to predict the next meme is to look at the current memes and bet on counter memes appearing. 9. The fastest-growing companies of the next 10 years will have a Chief Meme Officer working for them, directly or indirectly. 10. Meme first, explain later. Keep removing apathy and friction until you have meme-market fit. 11. With global internet adoption and AI opening up mass seamless language translation, a meme will soon be able to take over the entire planet within a 24-hour window. | | |---| ||