Trump isn't learning the lesson of Paul Ryan, George W. Bush and Social Security reform. You can sell an electorate abstractions about higher values. You can't sell them an abstraction about money. Quite the contrary Ask the free silver crowd. It's as old as the republic. Lots and lots of Americans don't participate in the stock market because they don't understand it. Money 'under the mattress' is a real, material thing And trying to talk about money in the way most people understand it is a real, material blindspot for the consulting class - because none of us except [[Jim Innocenzi]] operate that way in our own lives.